Boston Consulting Group (BCG) Matrix

The BCG matrix, also known as the Boston Consulting Group matrix, is a strategic tool used to analyze a company's portfolio of products or services and make decisions about resource allocation and growth strategies. The matrix is based on two dimensions: market growth rate and relative market share. Market growth rate is a measure of how quickly the overall market for a product or service is growing. Relative market share is a measure of a company's market share relative to its competitors in the same market.