The 7Ps of Marketing Mix and Sales Promotion

Marketing mix refers to the set of controllable marketing tools that a business uses to address customer and marketing needs (Higgins, 2023). The original elements of the marketing mix (4Ps) are product, price, place, and promotion, where the product can be a good or service. Pericles Café and Bakes have implemented a well-rounded marketing mix consisting of these 4Ps besides people, process, and physical evidence.
Product: Pericles Café and Bakes’ primary product is luxury artisan flapjack. The company’s flapjacks stand out because of their quality and variety. Quality helps establish its reputation among customers, while the wide variety of flavours caters to different tastes and preferences.