Strategic Management: Strategy as Practice

The aspect of strategy has been around for quite a while now. Early scholars and managers studied strategy and attempted to come up with numerous models that could help organizations attain their objectives in the easiest and most effective ways. In these attempts, simplified models were defined and documented as standardized strategies to be used by all managers. However, some strategy ideas and models simply never worked. As managers took the ideas and incorporated them in their organizations, they got pure results that left the organizations in very awkward positions. Thus, there was need for researchers in this field to get back onto the drawing board and ascertain why some organizations worked perfectly well with particular strategies while others failed completely. This paper analyzes the whole issue of strategy, but puts much emphasis on complexity theory and how it dominates the strategy narrative in general.