How Nike's 2022 Marketing Strategy Will Change The Game

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Nike was established as a partnership in 1962. The founders of the company were Bill Bowerman and Phil Knight. The company's primary goal was to break Germany's monopoly of the athletic shoe market by distributing Japanese sports footwear in the American market. However, with time, the company grew into a multinational corporation that produces and distributes sports gear and equipment. This paper examines Nike company‚Äôs vision, mission, and marketing strategies. It also discusses how the company can improve in the future. 

Nike's Marketing Strategy for the Gen Z generation

Nike's marketing strategy has effectively appealed to the Gen Z demographic. The company uses a mix of traditional and digital marketing tactics to reach this audience. Traditional methods include television advertising, print ads, and billboards. However, Nike has also been very active on social media platforms like Snapchat, Instagram, and Twitter. This has allowed them to connect with younger consumers who are often harder to reach through traditional channels.

Nike has been able to appeal to Gen Z by using influencers in their marketing campaigns. They have worked with popular social media personalities like Kylie Jenner and Kendall Jenner to reach this demographic. Nike has also been sponsoring major events that are popular with Gen Z, such as music festivals like Coachella. This strategy has effectively built brand awareness and connected with young consumers.

In the future, Nike should continue to focus on marketing to Gen Z through a mix of traditional and digital channels. They should also consider expanding their use of influencers to promote their products and connect with this audience. Additionally, Nike should continue to sponsor major popular events with Gen Zers to maintain a strong connection with this important demographic.


What is the future of Nike's marketing strategy?

Nike will continue to focus on marketing to Gen Z through a mix of traditional and digital channels. Additionally, Nike may expand their use of influencers to promote products and connect with consumers. Additionally, Nike will likely continue sponsoring major events popular with Gen Z to maintain a strong connection with this important demographic.


What are 3 key business strategies of Nike?

- Increasing marketing to Gen Z through a mix of traditional and digital channels 

- Expanding their use of influencers in marketing campaigns 

- Sponsoring major events popular with Gen Zers

Marketers and Influencers as Nike's marketing strategy 2022

- Kylie Jenner 

- Kendall Jenner 

- Coachella

- Major music festivals 

- Social media platforms



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