UBER PRICING STRATEGIES AND MARKETING COMMUNICATION

Following Uber's insistence to use surge pricing, the company has developed a negative public image with its customers with most clients willing to unsubscribe from receiving the business's services. Besides, the company faces pressure from regulations aimed at limiting the number of cars it can operate in given cities with Seattle limiting the number of cars Uber can operate to 150 only.  Such rules will prevent the company from achieving economies of scale and maximizing its profits. In addition, such moves may avoid the company from realizing its cost leadership strategies.