Starbucks Successful Corporate Strategy

Starbucks Corporation, founded in 1971 in Seattle, Washington, is a global coffee chain. It has over 28,200 branches globally. The company was founded by Gordon Bowker, Jerry Baldwin, and Zev Siegl who met as students at the University of San Francisco. The three teachers turned entrepreneurs  coffee learned how to roast coffee beans from coffee-brewing entrepreneur, Alfred Peet.

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