Sports Tourism Management: Sports and heritage

Sports drives society, culture, global relations, economics and several other facets of both historical and modern life. For many millennia, sports has played an integral role in uniting different societies and cultures across the world. Additionally, the venues where sporting events are held such as stadia are celebrated and viewed as a crucial aspect of sporting heritage. This paper examines the relationship between sports and heritage, and also makes comparisons between The Bird’s Nest in Beijing and the Main Stadium for London Olympics.

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