Southwest Airlines Strategy as a low-cost airline

Southwest Airlines Co. was founded in 1957 as an airline that flew between the major Texan cities, and over the years, it has grown to become the largest low cost airline in the world. Southwest Airlines has approximately 58,000 employees and makes around 3,000 to 4,000 departures daily. The airline’s services now cover one hundred and one destinations within the United States, and ten countries. 

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