Selling Overseas and Marketing in Another Country

Matrix Industries should use social media as its primary sales and marketing channel. Since PowerWatch 2 is a decisive product in the range, the opening of branded stores has no strategic basis. The analysis showed the crucial role of the Internet and social networks in the life of Spaniards. Consequently, the active development of Matrix Industries profiles with a focus on PowerWatch 2 should take place on Instagram, Facebook, and Twitter. Contextual advertising will also apply to users who are interested in technological innovation and the purchase of a smartwatch in particular.

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