Performing a Marketing Audit for Toyota Brand

Toyota Motor Corporation is a world-renowned automobile manufacturer. In 2012, it was the first automaker to produce 10 million vehicles and was thus declared the leading global automaker (Toyota Corporation, 2020). From 2014 to date, it has had the highest market capitalization among all the listed companies in Japan. Toyota produces vehicles under other brand names; these are Daihatsu, Hino, Lexus and Ranz. Additionally, it owns a stake in other vehicle manufacturing companies such as Subaru. Isuzu, Mazda, Suzuki, and Yamaha among others.

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