NIKE: Established in 1962

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Nike was established as a partnership in 1962. The founders of the company were Bill Bowerman and Phil Knight. The company's primary goal was to break Germany's monopoly of the athletic shoe market by distributing Japanese sports footwear in the American market. However, with time, the company grew into a multinational corporation that produces and distributes sports-gear and sports equipment. This paper examines Nike company’s vision, mission, and marketing strategies. It also discusses how the company can improve for the future.