Marketing Plan for Introducing a Product in a New Country

Tim Hortons Inc. is a Canadian international coffee shop chain. Founded in 1964 by Tim Horton, the company has expanded continuously throughout the world and as a result become a multi-million dollar firm. In 2014, Tim Hortons became a subsidiary of Burger King through an acquisition that cost USD 11 billion. To enhance its competitiveness, Hortons plans to expand its operations into India, due to its fast-growing economy and viable market. This paper provides a template of the marketing plan that can be used to successfully introduce the company into the Indian market.