Knowledge Management and Learning Outcomes

Today’s businesses are faced by stiff competition which forces them to use any means at their disposal to be ahead of their competitors. Creating organizational uniqueness as a competitive edge in the modern business landscape is no longer an option but a question of survival in the market. Gupta & McDaniel (2002) observe that “companies are persistently, striving to create mechanisms for differentiating themselves from their competitors within given markets” (p. 34). Different organizations have tried to create their competing edge around different areas of the business, thereby making the areas of differentiation as many as the businesses themselves