Issues in Global Cinema

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Each year, filmmakers submit their work to a variety of film festivals hoping to have their movies premiered to the audience that attends the festivals. Film festivals provide a platform where upcoming film-makers can showcase and market their films, form partnerships with film distributors, and increase the likelihood of their work winning recognition internationally. Many of today’s famous filmmakers such as Quentin Tarantino and Darren Aronofsky launched their careers by showcasing their creations at film festivals (Renault & Aft, 2011). This essay traces the journey of Om Shanti Om (Farah Khan, 2007) from a little-known Indian movie, to an internationally acclaimed and award-winning film. It seeks to examine how the movie's showcasing at various film festivals contributed to its recognition.