Introduction to Marketing: Marketing Mix

Marketing mix is defined as the combination of price, product, and promotion and place aspects of a product to satisfy the needs of the customers in the market. These components are applied to meet the goals of marketing plan. Other ingredients such as people, process and physical evidence have been added to the components of marketing mix. The overall goal of integrating marketing mix in business processes is to add value to the marketing process while satisfying the needs of the consumers.

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