External Analysis of Virgin Group: PEST

The Virgin Group is recognized globally for its success in diverse business ventures and industries. It is a conglomerate comprising over 200 companies in various countries and continents; the largest of which are Virgin Atlantic, Virgin Holidays, Virgin Rail and Virgin Cola, among others. The group was founded in 1979 by Richard Branson and has over the years continuously achieved growth and success due to its ability to acclimatize to its external environment as well as id ability to develop suitable strategies to ensure its growth and sustainability. This paper provides a report of Virgin Group’s external and industry influences which impact the strategy of the firm using the PEST and Porter’s Five Forces Model frameworks.

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