Draft of Outreach / Media Plan
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The Outreach plan is tailored towards propagating the information pertaining to 'Toronto For All' in order to reach all the strategic media outlets and personalities with the intention of driving the point home. The campaign to create a Toronto city that is caring for all is handy in saving the undocumented residents from the hardships they have endured for a long time. Given that Canadian society supports the rights and freedoms of minority groups such as immigrants, it is expected that the campaign will be positively treated by the target outlets and media personalities so as to push the agenda.