Designing the Business Model Canvas for Starbucks

The company has clearly made inroads in the developing markets, but there is still a lot of untapped potential growth in these markets. Therefore, the company should grow in these markets by winning locally and remaining relevant to the customer needs and preferences. The company can transfer its core competencies from country to country and gradually build profit drivers in several countries as it continues with its global expansion initiative. The company should also build better relationships with big box retailers and get premium shelf space, and try to increase the efficiency of this distribution channel. 

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