Classifying Business Models by Distribution Channel

E-tailing is the process of selling goods and services directly from the manufacturer to customers by the use of an online channel. This system completely eliminates the traditional intermediaries in the process of distributing goods and services. E-tailing business systems can be classified according to the distribution channel used to sell products to various stakeholders. The models can be classified into three categories: Direct marketing, pure-play e-tailers and click-and-mortar retailers.

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