Case Study: British Airways Market Analysis

As of 2021, British Airways is the largest airline in the United Kingdom by fleet size, passenger numbers, and revenue. The airline has a market share of 20% in the UK, with its main competitors being easyJet, Ryanair, and Virgin Atlantic. In terms of global market share, British Airways is the 12th largest airline in the world, with a market share of 1.7%.

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