AI and the Improvement of Marketing Channels and Logistics

The current report addresses some of the ways through which artificial intelligence has contributed to the improvement of marketing and logistics. Artificial intelligence has revolutionized some of the areas, including enhancing customer experience, operations in the stores and warehouses, the optimization of routes and transportation, cost-effectiveness, and responsiveness, among the other aspects. Some trends are coming up and are likely to change the scope of marketing and logistics even further; some of these trends include the emergence of autonomous vehicles and last-mile delivery.