Advertising in the Post Digital Era

Advertising is a tool of marketing communication that is used to create consumer awareness, influence their perception of the product being advertised, and motivate them to purchase the product. As a result of advancements in technology, digital media has increasingly become integrated into the marketing communication and everyday life. Digital advertising involves advertising using the internet and display devices. In the context of creating awareness on the importance of politeness in online behavior this paper analyses how advertising is transforming in the post-digital era, and how advertising firms can use digital technologies to enhance the effectiveness of their adverts.